In the field of strategic marketing and business strategy, digital strategy is the process of maximizing the digital initiatives and presence for a brand. I’ve been lucky enough to help many brands improve their online presence and reach their target audience effectively. Digital strategy can range from website design and development, social media strategy, email marketing, Google, Facebook, and Instagram advertising, and so much more.

Below are a few of my favorite work samples.

SoSis

SoSis is an online boutique with clothes for fashion-forward minds looking for breaking trends, signature styles and creative ideas that feed the soul. My sister and I started SoSis in October 2014. Our goal is to create an inspirational, online shopping destination for bold women on a mission to change the world.

My role in this digital project includes: 
Digital content strategy and organization
Website sitemap development
Copywriting
Website development
Ongoing maintenance
Regular blog posts (twice per week)
Email marketing
Relationship management with customers
Social media management
Digital advertising (Facebook, Instagram, Google)
Analytics reporting and strategy evolution

>>> View full website here <<<

Traction Sports Performance

Traction Sports Performance is a unique sports performance institute focused on enhancing all areas of athletic performance. Solely dedicated to the athlete, Traction has integrated the finest team of performance specialists, physical therapists, nutritionists, and orthopedic doctors to meet the needs of each and every athlete.

My role in this digital project included:
Account executive and project manager 
Digital content strategy and organization
Website sitemap assistance
Copywriting assistance
Website development assistance
Ongoing maintenance
Email marketing set-up
Social media management
Digital advertising (Facebook)
Analytics reporting and strategy evolution

>>> View full website here <<<

Broken Wheel Brewery 

When a shared infatuation with “local” beers brought a Cajun from Marksville together with a Colorado native, no one would have dreamed that twenty something years later the two would again sit down over a pint of their favorite brew. This time, however, the brew was their own creation and one they would set out to share locally and far away.

My role in this digital project included:
Account executive and project manager 
Digital content strategy and organization
Website sitemap development assistance
Copywriting
Website development assistance
Ongoing maintenance
Email marketing integration
Client training
Analytics reporting and strategy evolution

>>> View full website here <<<

Healthy BR 

Healthy BR, the Mayor’s Healthy City Initiative, has a mission to foster a movement based on communication, coordination and collaboration that promotes a better and healthier life for all people in the great city of Baton Rouge.

My role in this digital project included:
Account executive and project manager 
Digital content strategy and organization
Website sitemap development assistance
Copywriting
Website development assistance with content entry
Ongoing maintenance
Blog strategy
Email marketing integration
Client training
Analytics reporting and strategy evolution

>>> View full website here <<<

Boys & Girls Club Great Futures Gala

The inaugural Great Futures Gala is an initiative and fundraising event planned and implemented by members of Club Blue – the young professionals affinity group of the Boys & Girls Club. The gala’s purpose is to honor young professionals on a path to achieving a great future.

My role in this digital project includes: 
Lead on the project as Gala Committee Chair
Digital content strategy and organization
Copywriting
Website development
Ongoing maintenance
Regular blog posts
Email marketing
Relationship management with applicants
Social media assistance
Digital advertising (Facebook)
Analytics reporting and strategy evolution

>>> View full website here <<<

Other brands I’ve worked with: 

Mockler Beverage Company (website set to launch in 2016)
Patient Plus Urgent Care
Louisiana Companies (website set to launch in 2016)
Kologik (website set to launch in 2016)
GoAuto (website set to launch in 2016)
Capital Area United Way
Appleseed Expeditions