What a Difference a Year Makes

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This post was originally posted on the SoSis blog. Read the full post here

As October comes to an end, we’re taking time to sit back and and give thanks for achieving one great year in business together. It really feels like yesterday we were sitting at the library  in January planning our 2015 marketing calendar. This series of feature stories highlighting inspirational sisters was a big part of it and something that made us very excited. We hope you enjoyed reading about…

We sure are inspired by all of the exceptional women around us, especially these new friends. We hope you enjoyed reading about them as much as we enjoyed getting to know them. Now, we reflect on this first year in business and what we’re most excited about as year number two is in view.

BRING ON YEAR #2

In October of last year, I was focused on taking the perfect product photos for shopsosis.com. You know what I’m talking about – the photo that appears with each new product on our site. Take the dress I’m wearing, for example.

Well, I spent an entire Sunday at CC’s Coffee House editing about 10 photos for the new site. In a moment of pure frustration, I called Annie Claire and said, listen sis, if it takes us an entire day to get one new product up on the site, we’ll never make it. Thankfully, as she always does, she trusted me to make the best decision for SoSis’ website because that’s the area I thrive in. We nixed our original process and Lacey Rabalais, our sweet friend and talented photographer, taught us how to take better product shots that don’t need a lot of editing.

That’s just one in a million business decisions we’ve made this year. Others may have been a bit more heated, some involved our personal investment in the business, some our time management – but all important and all have brought us where we are today.

I am so proud of who SoSis is today. Annie Claire and I have worked really hard to build a brand that people love and want to come back to over and over. We strive to fulfill our mission: to provide fashion-forward minds an online destination for breaking trends, signature styles and creative ideas that feed the soul and compel you to achieve your goals – all with unmatched service and affordable prices. Yep – that’s a mouth full.

With more than 100 blog posts written this first year, we feel like we’ve journaled our way through everything. This series of blog posts featuring influential sisters was by far my favorite marketing initiative yet and I am excited to develop even more impactful campaigns as SoSis continues to grow.

I still can’t quite believe we did all this the same year I got married, but hey, I guess thats’ how life works, right? So, here’s to hoping year #2 is fruitful, exciting, fun, educational and even better than year #1.


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